Skip to content
KREATIVE LEAGUE

Visual Branding · Service

Visual Branding

Give your project a visual identity people remember.

From project identity and marketing collateral to campaign visuals and digital communication, we create one consistent visual language for architecture and real estate.

Start a projectExplore our services
Residential tower with lit retail frontage on a palm-lined street at dusk

Kreative League · Visual Branding Exploration · not a client project

The problem · The idea

A project should look like one project.

The problem

A project can have great CGI and still feel inconsistent. The renders, the brochure, the presentation, the website and the social posts are often made by different teams, and buyers can tell.

The idea

Visual branding sets the visual language that connects every touchpoint: the type, the colour, the way images are cropped and composed, and the graphic rules that hold it together.

  1. The Residences

    01Render

  2. The Residences

    02Brochure

  3. 01 · Setting

    A green address.

    03Presentation

  4. Enquire

    Life on the podium.

    04Website

  5. Above the canopy.

    05Social

Illustrative · five touchpoints, one system

The visual system

How a visual system comes together.

An exploration on the studio’s own renders, not a client project. It shows the layers we build, and how they carry a project from its identity to its sales material.

  1. 01The identity

    Typography · Colour · Graphic language

  2. 02The image

    CGI · Image treatment · Crop and composition

  3. 03The collateral

    Brochure · Presentation · Fact sheet

  4. 04The digital experience

    Website · Social · Interactive · 360°

01 · Wordmark

The Residences
Aa

01 · Typography

Display · Serif

Text · Sans, set quiet and generous, so the images lead.

01 · Colour

  • CanopyPrimary
  • MistPrimary
  • StoneSecondary
  • FacadeSecondary
  • LamplightAccent
Twin high-rise residential towers rising above a green neighbourhood

02 · Image treatment

03 · Collateral

The Residences

Residences · Brochure

Fact sheet

At a glance

04 · Digital

The Residences

Above the canopy.

Enquire

Above the canopy.

Kreative League · Visual Branding ExplorationRenders from Urban Residential Towers, a studio project

Branding + CGI

The brand doesn’t stop at the logo.

A project’s identity has to work with the images that sell it. We bring visual branding and architectural visualization together, so typography, colour, composition and imagery feel like part of the same world. See exterior and interior visualization.

Twin residential towers seen from a neighbouring balcony through planting
Architectural CGI · one render, four crops

Brand systemArchitectural CGIConsistent project identity

Illustrative · Visual Branding Exploration

  • The Residences

    Now launching

    01Site hoarding

  • The Residences

    02Brochure

  • Above the canopy.

    03Social post

  • The ResidencesEnquire

    A view worth coming home to.

    04Website hero

Where it shows up

One visual language. Many touchpoints.

Illustrative · Kreative League · Visual Branding Exploration

  1. 01Sales gallery

    Service

    Wall screens in the project’s colours

  2. 02Brochure

    Print and digital, composed with the plans

  3. 03Website

    The identity, on the launch site

  4. 04Social

    One system, varied layouts

  5. 05Presentation

    Sales and project decks

  6. 06CGI

    Service

    Graded and framed to the palette

  7. 07360°

    Service

    The viewer, in the project’s interface

  8. 08Interactive

    Service

    Unit finders and sales tools

How it works.

Five steps

  1. 01

    Discover

    Understand the project, the audience and the positioning.

  2. 02

    Define

    Establish the visual direction.

  3. 03

    Build

    Develop the identity and the communication system.

  4. 04

    Apply

    Extend it across imagery, collateral and digital touchpoints.

  5. 05

    Deliver

    Hand over the final assets and the guidelines.

Visual Branding + Digital Sales

From the identity to the sales gallery.

Your visual identity can carry past print and marketing into the whole project sales experience.

  1. 01Visual identity
  2. 02CGI
  3. 03360°
  4. 04Interactive
  5. 05Sales experience
Explore Digital Sales Kit

Common questions.

All questions
What does Visual Branding include?
It depends on the brief. It can cover the project identity, the visual system behind it, marketing collateral, campaign assets and brand guidelines, or any part of that.
Is this only for new real estate projects?
No. Existing developments that need a refreshed visual direction, for a relaunch or a new sales phase, are just as good a fit.
Can you create the brochure as part of the branding?
Yes. The brochure is one application of the visual system, designed together with the images inside it, so the layout and the CGI are composed for each other.
Can the branding work with CGI?
Yes, and that is the main reason to do both with one studio. The images are composed for the identity, and the identity is built around the images.
Can Visual Branding be combined with CGI and interactive experiences?
Yes. Together with CGI, 360° and interactive experiences it forms the Digital Sales Kit: one visual language from the first launch image to the sales gallery.

Your project has a story. Let’s give it a visual language.

Tell us about the project, the audience and the experience you want to create.

Start a projectExplore Digital Sales Kit